From Local News to the hottest primetime shows, mass audiences are watching broadcast television. Advertisers have found great success with our agency’s media buying experience.
Cable’s programming, sports and zoning can make cable affordable to any budget. Zeroing in on niche markets makes cable especially appealing.
OTT Over the Top Viewing
This is the biggest transformation of TV. Viewing TV or film via the internet. According to recent studies, 53% of Wi-Fi households in the U.S. are now using at least one over-the -top streaming device.
Types of OTT
SVOD (subscription based services such as Netflix, Amazon and Hulu.)
(free and ad supported services such as Crackle, XUMO, VUDU, Hulu, dish anytime, PlayStation)
(transactional services such as iTunes, Vimeo on Demand and Amazon Instant Video that allow users to pay for individual pieces of content.
Types of Platforms
Roku TV, Apple TV, XBOX ONE, Smart TV, LG Smart TV, PS 4, PS 5 and Chromecast.
Targeted ads by demographic, interests, topics, keywords, location, device and time of day. YouTube is the number 2 search engine in the world. It’s a low- cost option, sometimes paying only a few cents per view.
National and Local
We have experience in both, from the upfronts, to direct response and all media buys in-between.
Traditional radio or terrestrial radio is America’s #1 Reach Medium, reaching people on-air, online, on-site and on demand at home, at work or in their car. Radio ads strength is brand building with a human voice. Radio increases recall and brand preference. Radio stations invented experiential marketing through events.
Streaming radio is digital audio that is transmitted via the internet. It can have several names like: internet radio, web radio, net radio, streaming radio, e-radio IP radio, online radio.
Dark Horse Media has brokered endorsements with a kick. Imagine the talent being part of your brand, not just endorsing it. Local celebrity tie-ins, sports figures, talent acquisition and endorsements are all available.