…as traditional ad spending shrinks. Traditional media use is becoming more and more fragmented while consumers devote increased time and attention to their mobile devices. At the same time, the methodologies for reaching the mobile consumer effectively is still evolving. Our attention is also divided across platforms as we multi-task: surfing the net on our smartphones or iPads while watching TV…streaming music while working. The trick is in knowing how to target and reach the right consumers with a campaign that spans multiple devices, consistently. That millennial passing by your retail location will ideally see your billboard, see you on Facebook and receive digital ads on their smartphone and laptop. This strategy maximizes advertising effectiveness and returns. It all sounds so complicated…but there are methods to even this madness and we know how to make it happen.
Article from Business Insider: http://www.businessinsider.com/mobile-will-drive-ad-spending-across-digitial-formats-2015-7
This article was written by danohawk