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Digital advertising outlook: Instagram

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Digital advertising outlook: Instagram

In the digital advertising landscape, Instagram has been limited to large national brand campaigns only; that is about to change. The social media platform is in the process of launching user-friendly advertising placement interfaces that will open up Instagram advertising to a multitude of marketers. Instagram has its Facebook ownership to thank for access to millions of users’ targeting data, so it’s targeting capability is as equally impressive as Facebook ads, right out of the starting gate. Media pundits proclaim that Instagram will surpass digital advertising giant Facebook’s ad revenues in two years. That remains to be seen. What else remains to be seen is this: will Instagram advertisers post stunning photos, adhering to the environment, when developing their digital ad tactics on Instagram? Or will ads reduce the visual experience? What kind of response levels will advertisers see from this digital medium? Instagram claims that its ads are 2.8 times more effective than other online advertising.  Only time will tell!

When deciding whether Instagram should be a part of your media mix, particularly in select market areas, some questions to consider: what is the demographic profile of Instagram in my area? What is the percentage of use of Instagram in my market area? Is my product a visual product, or could its related use be highly visual? Do I have an appropriate landing page or site where consumers can take action after clicking an ad prompt on Instagram?

Read the full article here: http://mashable.com/2015/08/04/more-instagram-ads/?utm_cid=mash-com-Tw-main-link 

This article was written by danohawk

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