Cumulus Country Stations Going NASH Nationwide. According to RAMP (Radio and Music Pros) today, Cumulus CEO Lew Dickey has announced plans to change over all 83 Cumulus-owned country station formats into NASH station formats. In Tucson, the question becomes, will this impact Cumulus-owned KIIM FM? KIIM has done a great job of branding itself, and continuing to have a local feel, with well-loved on-air personalities including the award-winning Buzz Jackson.
Here is the complete article from RAMP:
|Cumulus Takes Country NASH-ional|
|We called this one — just 24 hours after Cumulus brought Country radio back to New York on WRXP (soon-to-be changed to WNSH!), the company announced some ambitious 360-degree brand extension with the launch of NASH, a multi-platform Country music entertainment umbrella that will include a monthly NASH-themed magazine and website, social media, concerts and related TV programming. Most visibly, Cumulus will convert all 83 of its existing Country radio stations over to the NASH brand. “Country is more than just music — it’s a lifestyle that is rich with content and marketing opportunities because Country is mass appeal and very much underserved in all forms of media,” said Cumulus CEO Lew Dickey. “Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV.”NASH Magazine will be published by Cumulus-owned Modern Luxury and is slated to debut in the second half of this year, along with a companion NASH website. NASH will also include social media content and exclusive concert events. NASH radio programming will include live shows, some originating from Nashville, and will be available to stations throughout the day through Cumulus Media Networks.|
This article was written by danohawk