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Category archive: Marketing News

Another successful ad campaign in the news!

Another successful ad campaign in the news!

Congratulations to Big Brothers Big Sisters of Tucson, whose “100 Men in 100 Days” campaign was covered in the news as a “big success!” We are proud to have played our part in this important outreach, as their ad agency! We truly enjoyed writing and shooting the commercials (heartwarming and fun), planning and buying the media….

Spokespeople: A Calculated Risk for Marketers’ Brands

Spokespeople: A Calculated Risk for Marketers’ Brands

The other day, a client asked us what we thought about spokespeople as a campaign tactic. We suggested that the use of a spokesperson should be a calculated risk; we advise very careful assessment in a multi-step process before establishing close association between your brand and any real human being. In the tragic case of…

Top Websites Used in the Tucson DMA

Top Websites Used in the Tucson DMA

Using Scarborough Research data, we’ve compiled all reported national + local websites and looked at how they rank with a generalized demo of Persons 18+ in the Tucson DMA, looking at past month website use. Not surprisingly, Google dominates at 64% followed by Facebook (55%). YouTube, Amazon and Netflix follow. The first local websites to appear…

Inspirational Women Business Leaders

Inspirational Women Business Leaders

At Dark Horse Media, we happen to be a staff of all women. Here is a compilation of quotes from some amazing female business leaders, and we wanted to share the love. http://www.entrepreneur.com/slideshow/247554

View University of Arizona Out of Home Splash Video

View University of Arizona Out of Home Splash Video

Check out the awesome wrap up video for this exciting rebranding campaign in Tucson and Phoenix, which included digital billboards, airport, static billboards, transits and experiential (the lighting of a building on UA Phoenix Campus)!

University of Arizona Rebranding Campaign

University of Arizona Rebranding Campaign

     Dark Horse Media is honored to play our role in the University of Arizona rebranding campaign which launched Monday. Thank you, Teri Lucie Thompson, for entrusting us with the media planning and placement for this amazing campaign!

Gold ADDYs for Dark Horse Media Tucson

Gold ADDYs for Dark Horse Media Tucson

Gold ADDYs for Dark Horse Media Tucson! We at Dark Horse Media are pleased to find a home in our conference room for two new Gold ADDYs this year! One, for best Integrated Campaign for Rosemont Copper’s television, print and digital campaign. The other Gold Addy was for the El Tour de Tucson digital takeover ad…

Wild Country 97.1 FM Tucson -format flip on 2/14/13

Wild Country 97.1 FM Tucson -format flip on 2/14/13

Wild Country 97.1 FM-format flip Clear Channel Media and Entertainment in Tucson flipped their 97.1 news-talk KNST station to “Wild Country 97.1” February 14th at 12 noon. A Class A license, the signal is strongest on Tucson’s East side, South side and in Vail, where Arbitron diaries show KIIM’s most loyal fan base to reside. Targeting a young country demographic, CCME expects non-traditional listening…

Working on three fronts to market Tucson to the world

Working on three fronts to market Tucson to the world

Working on three fronts to market Tucson to the world. The Metropolitan Tucson Convention and Visitors Bureau (MTCVB) is the sole organization responsible for marketing Tucson and Southern Arizona as a premier travel and meetings destination to national and international audiences. Our efforts to market the region take many forms: some out front, some behind-the-scenes —…

Pima County moves on economic development plan

Pima County moves on economic development plan

Pima County moves on economic development plan. The Pima County Board of Supervisors voted unanimously in favor a plan to spend as much as $197 million on economic development. The vote on Tuesday (Nov. 13) approves a proposal, that later would require voter approval, to sell municipal bonds to fund infrastructure improvements designed to attract and…

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