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Category archive: Topics in Media

Digital advertising outlook: Instagram

Digital advertising outlook: Instagram

In the digital advertising landscape, Instagram has been limited to large national brand campaigns only; that is about to change. The social media platform is in the process of launching user-friendly advertising placement interfaces that will open up Instagram advertising to a multitude of marketers. Instagram has its Facebook ownership to thank for access to…

YouTube Advertisers Increase Spend as Usage Grows

YouTube Advertisers Increase Spend as Usage Grows

As YouTube use among 18-49 year olds grows, advertisers increase their spend…not only is use of YouTube up, but the time spent on YouTube is growing, too. In Southern Arizona, the YouTube user profile we’ve pulled using Scarborough Research Data shows similar demographics to the national reports, with two-thirds of users in the 18-44 range, with a male…

Mobile advertising spend to soar…

Mobile advertising spend to soar…

…as traditional ad spending shrinks. Traditional media use is becoming more and more fragmented while consumers devote increased time and attention to their mobile devices. At the same time, the methodologies for reaching the mobile consumer effectively is still evolving. Our attention is also divided across platforms as we multi-task: surfing the net on our smartphones or…

Are You Mobile-Friendly?

Are You Mobile-Friendly?

Beginning April 21st, 2015, how mobile-friendly your website is could have an impact on how well it shows up in Google searches. Google has provided a quick and easy tool online to determine whether or not your site passes muster. Whether your SEO is impacted or not, this is an excellent free tool to help you…

Gannett Co. to Acquire Belo Corp.

Gannett Co. to Acquire Belo Corp.

Gannett Co. will be the US’s fourth largest owner of network affiliates when it purchases Belo Corp. for $2.2 Billion, a deal that has been unanimously approved by the boards of both companies. In Tucson, Belo owns KMSB (Fox affiliate) and KTTU (My affiliate). Gannett owned the Tucson Citizen here. What will be interesting in the Tucson…

Super Bowl Ad Winners and What It Means To Us

Dark Horse Media

Super Bowl Ad Winners. Every Super Bowl, the advertising year is launched for those of us in the business, with the Super Bowl ads. USA Today’s overnight ad meter tells us, with lightning speed, which nationally-placed ads won the hearts and votes of America. To me, the winners and losers speak volumes, and tell us…

Cumulus Country Stations Going NASH Nationwide

Cumulus Country Stations Going NASH Nationwide

Cumulus Country Stations Going NASH Nationwide. According to RAMP (Radio and Music Pros) today, Cumulus CEO Lew Dickey has announced plans to change over all 83 Cumulus-owned country station formats into NASH station formats.  In Tucson, the question becomes, will this impact Cumulus-owned KIIM FM? KIIM has done a great job of branding itself, and continuing…

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