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Author archive: danohawk

Another successful ad campaign in the news!

Another successful ad campaign in the news!

Congratulations to Big Brothers Big Sisters of Tucson, whose “100 Men in 100 Days” campaign was covered in the news as a “big success!” We are proud to have played our part in this important outreach, as their ad agency! We truly enjoyed writing and shooting the commercials (heartwarming and fun), planning and buying the media….

Spokespeople: A Calculated Risk for Marketers’ Brands

Spokespeople: A Calculated Risk for Marketers’ Brands

The other day, a client asked us what we thought about spokespeople as a campaign tactic. We suggested that the use of a spokesperson should be a calculated risk; we advise very careful assessment in a multi-step process before establishing close association between your brand and any real human being. In the tragic case of…

Digital advertising outlook: Instagram

Digital advertising outlook: Instagram

In the digital advertising landscape, Instagram has been limited to large national brand campaigns only; that is about to change. The social media platform is in the process of launching user-friendly advertising placement interfaces that will open up Instagram advertising to a multitude of marketers. Instagram has its Facebook ownership to thank for access to…

YouTube Advertisers Increase Spend as Usage Grows

YouTube Advertisers Increase Spend as Usage Grows

As YouTube use among 18-49 year olds grows, advertisers increase their spend…not only is use of YouTube up, but the time spent on YouTube is growing, too. In Southern Arizona, the YouTube user profile we’ve pulled using Scarborough Research Data shows similar demographics to the national reports, with two-thirds of users in the 18-44 range, with a male…

Top Websites Used in the Tucson DMA

Top Websites Used in the Tucson DMA

Using Scarborough Research data, we’ve compiled all reported national + local websites and looked at how they rank with a generalized demo of Persons 18+ in the Tucson DMA, looking at past month website use. Not surprisingly, Google dominates at 64% followed by Facebook (55%). YouTube, Amazon and Netflix follow. The first local websites to appear…

Inspirational Women Business Leaders

Inspirational Women Business Leaders

At Dark Horse Media, we happen to be a staff of all women. Here is a compilation of quotes from some amazing female business leaders, and we wanted to share the love. http://www.entrepreneur.com/slideshow/247554

Mobile advertising spend to soar…

Mobile advertising spend to soar…

…as traditional ad spending shrinks. Traditional media use is becoming more and more fragmented while consumers devote increased time and attention to their mobile devices. At the same time, the methodologies for reaching the mobile consumer effectively is still evolving. Our attention is also divided across platforms as we multi-task: surfing the net on our smartphones or…

Are You Mobile-Friendly?

Are You Mobile-Friendly?

Beginning April 21st, 2015, how mobile-friendly your website is could have an impact on how well it shows up in Google searches. Google has provided a quick and easy tool online to determine whether or not your site passes muster. Whether your SEO is impacted or not, this is an excellent free tool to help you…

View University of Arizona Out of Home Splash Video

View University of Arizona Out of Home Splash Video

Check out the awesome wrap up video for this exciting rebranding campaign in Tucson and Phoenix, which included digital billboards, airport, static billboards, transits and experiential (the lighting of a building on UA Phoenix Campus)!

University of Arizona Rebranding Campaign

University of Arizona Rebranding Campaign

     Dark Horse Media is honored to play our role in the University of Arizona rebranding campaign which launched Monday. Thank you, Teri Lucie Thompson, for entrusting us with the media planning and placement for this amazing campaign!

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