We recommend a creative and positioning strategy after learning and evaluating:
From this strategy, all creative is developed; branding consistency across all media is maintained while driving inquiries, sales or awareness (depending upon key goals).
Our marketing experts have decades of experience in the use of Scarborough Research tools, and Dark Horse Media invests in this licensed software on an ongoing basis to provide our clients with the advantage of having the best research information in the market. We are also given the opportunity to add our clients to the database questionnaire semiannually. For those in the database, we acquire research insights that are updated every six months, and can tell us:
Even if clients are not specifically in the database, we can still create demographic groups and determine all of the above. For example, for a plumbing company whose best customer owns their home, and has been in that home for ten or more years, we can pull all of the above information about homeowners in Southern Arizona who have lived in that home for ten or more years.
We produce all marketing materials, including:
When it comes to our clients’ campaigns, we go above and beyond to ensure success. We have experience in almost every conceivable form of marketing support, and make these available as optional added services to existing client campaigns. A partial list includes: