Experience: Over 30 years of marketing and media experience Specialty: Linda’s insights have helped hundreds of companies strategically position themselves, and back up that position through their marketing campaigns. As the liaison between your company and the agency, Linda is a hard worker who is available to you for meetings, brainstorming and problem-solving. She does it all well…and manages to be a mom and a competitive cyclist in between when not working 24/7. Co-founding Dark Horse Media with Julie in 1996, Linda is a dedicated professional who puts client success first.
Favorite Thing About What I Do: Experiencing that moment when the client can’t believe how busy they are due to the campaign’s success.
Experience: Over 26 years of marketing and media experience Specialty: Since 1989, Julie has planned, negotiated and placed massive quantities of media throughout the U.S.; over $200 million in Southern Arizona. This level of expertise, market knowledge and buying power gives Dark Horse clients a clear competitive advantage. Early in her career, Julie received formal training in media buying from national media directors at Pepsi-Cola in New York, later training Pepsi media buyers from around the country. Following a stint as Media Director at a Tucson ad agency, Julie launched Dark Horse Media with Linda in 1996. She values her 20+ year relationships with the Tucson media, and loves to integrate lifestyle research into Nielsen and Arbitron ratings to create buys that go beyond the ratings.
Favorite Thing About What I Do: We build businesses through marketing, thereby driving the economy and creating jobs. This is the most satisfying career I could have.
Experience: Squirrel brought her colorful personality and high energy to Dark Horse Media over twelve years ago. She has an extraordinary mind for details, which makes her a highly effective production coordinator, dealing with the ordering and management of creative materials, deadlines and traffic. Quiz her about a spot title from five years ago and be amazed.
Favorite Thing About What I Do: The people; I interface with the clients and the creative team to generate incredible ads for television, radio, print, billboards and internet.
Experience: Odette assists in media buying processes, traffic, make good management and press release materials. In all likelihood, Odette is first person you speak when you call our office. She is also fluent in both English and Spanish, a boon for bilingual campaigns and proofing in dual languages.
Favorite Thing about What I Do: Translating ads from English to Spanish is my favorite thing to do, I also love it when I submit PR articles and our client gets great coverage.
Experience: Traci is an astute accounting professional with 20+ years experience. Traci’s career has always involved customer service and client relations. In addition to holding a Bachelor of Science (Accounting) degree, Traci is also certified in business, human resources and marketing. A team player who always goes above and beyond to get the job done, Traci’s strengths include her strong work ethic, attention to detail, and her communication skills.
Favorite Thing About What I Do: It’s a great environment. My co-workers and owners are social, knowledgeable and caring. I’m learning all the time, from the best people in the industry. The people who work with me believe in our mission so our work, together, is fun and effective.
Renee Ulloa- Creative Director
Experience: Renee has 15 years of experience in graphic design with publications, manufacturers and advertising agencies. Her creative expertise and attention to detail are what makes her one of Tucson’s finest designers and a great addition to the Dark Horse team.
Favorite Thing About What I Do: I love to design great ads and graphics for our clients- and to hear how they impacted their business
Experience:Trish has over 27 years planning, negotiating and placing national and local media. Trish also has a background in affiliate television, cable and radio sales. She has been on both sides of the media, giving her an extreme advantage when negotiating rates for our clients. Trish served as Director of Media & Print Services for a National Women’s Apparel Catalog Company, which was a part of Federated Department Stores on the National Stock Exchange. While employed at this company, she received a company award for saving over one million dollars on a corporate print contract.
Favorite Thing About What I Do: Planning a media campaign that get results! I love to see the new, small businesses succeed. When planning a campaign, I ask myself, “What would I spend my money on? I don’t just spend money, to spend money. It’s all about targeting and research.”